Secure the Bag Alert: NIKE Interested in Big Baller Brand
We all thought Lavar Ball was out of his mind for pushing the Big Baller Brand using son and NBA prospect Lonzo as the chief marketing vehicle. Lavar’s done everything he can to stay in sports media, challenging NBA legends, disrespecting the common norms in the media and it looks like it just may pay off.
NIKE is interested in taking a look at the Big Baller Brand, per USA Today:
USA Today: Phil Knight says Nike has ‘interest’ in Ball
From USA Today
Phil Knight says Nike has ‘interest’ in Ball
GLENDALE, Ariz. — Phil Knight, co-founder of Nike, said the company would be interested in signing Lonzo Ball, the UCLA star who is turning pro after completing his freshman season.Knight also said he has no qualms about Lonzo’s father, LaVar, seeking $1 billion in exchange for a shoe and apparel deal for Lonzo and LaVar Ball’s two younger brothers.“If he can get it, get it,’’ Knight said.But apparently the Balls won’t be getting that $1 billion from Nike.“It’s a little steep,’’ said Knight, and of Lonzo Ball he added, ““He’s an awfully great player. Yeah, we have an interest.” MORE FROM THE FINAL FOUR HIGHLIGHTS FROM THE FINAL FOUR