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Muscle Milk® Signs Pro Bowl Tight End Aaron Hernandez
Benicia, CA (July 31, 2012) – CytoSport™, the largest sports nutrition company in the U.S. and parent company to Muscle Milk®, announced today an exclusive partnership with Pro Bowl tight end Aaron Hernandez. Hernandez has used Muscle Milk to help him recover from his workouts during his college playing days to now earning Pro Bowl honors with the New England Patriots.
“I’m excited to be a part of the Muscle Milk team,” said Hernandez. “I started using Muscle Milk when I was at the University of Florida, and it’s become an important part of my workout recovery routine ever since.”
“Our partnership with Aaron highlights one of our key objectives which is to support athletes in the pursuit of their goals,” said Shane McCassy, CytoSport’s director of sports marketing. “After meeting Aaron we knew he would be a great addition to the Muscle Milk family. We’re looking forward to continuing to help him perform at the highest level.”
Hernandez is entering his third season in the league after leading the New England Patriots to a 2011 AFC Championship. The Bristol, Conn., native grew up a Patriots fan and has achieved stats that speak to his dedication to being the best on and off the gridiron. He joins an elite group of Muscle Milk athletes including Green Bay Packers linebacker Clay Matthews, Olympic snowboarder Gretchen Bleiler, Texas Rangers All-Star second baseman Ian Kinsler, four-time Ironman champion Chrissie Welington, Olympic marathoner Ryan Hall and Supercross champion Trey Canard.
ABOUT Muscle Milk
Muscle Milk Ready-to-Drink is a protein-enhanced functional beverage that helps promotes workout recovery, lean muscle growth and sustained energy. Muscle Milk takes the guesswork out of high performance nutrition, delivering a precise blend of premium proteins, complex carbohydrates, functional fats and vitamins and minerals. CytoSport, the maker of Muscle Milk, is the largest sport nutrition company in the U.S. and offers a complete line of protein-enhanced powders, shakes and bars. Muscle Milk was named Ready-to-Drink Beverage of the Year by bodybuilding.com, Best Functional Beverage and Beverage of the Year by BevNet and Company of the Year by Beverage Forum, presented by Beverage Marketing Corporation and Beverage World.