Adidas Signs Beyonce to Blockbuster Deal

Is this the deathblow to NIKE? It very possibly could be the beginning of a large consumer shift from the check to the stripes.

NIKE has announced they have signed Beyonce:

Beyoncé x @adidas. Coming soon. Here's what we know:

▪️ It's described as a "multi-layered" deal
▪️ She will become a creative partner which includes "the launch of signature sneakers"
▪️ This will serve as a re-launch of her Ivy Park brand

MORE: https://t.co/BnFw1KiMwa pic.twitter.com/f3uxTCUNza

— Complex Music (@ComplexMusic) April 4, 2019

Is it still checks over stripes?