Charles will be featured in the brand’s Nature of Performance campaigns, attend special PUMA events, and will be involved in the testing and development of PUMA’s future training product. He will also be working with PUMA on social media programs including a “Get to know Jamaal” social series which will include weekly videos introducing fans to different aspects of his life via social media platforms. The series kicks off next week.

 “I’m excited to be working with PUMA,” said Jamaal Charles. “The brand represents a lot of the things that are important to me in my daily life, be it training in the gym or on the track, or through style and music.  It’s a natural fit for my lifestyle.”

Charles was chosen for the PUMA training team because of his speed and agility on the field and his dedication to training to always perform at his best.  An All-American Track & Field sprinter in his college career, Charles still incorporates speed work on the track as part of his training.   He also mixes it up with weights and crossfit.  When he’s not training, Charles is building a name for himself DJing events across the country further aligning him with PUMA’s mix of sport and lifestyle.

“We are very excited to welcome Jamaal Charles to our men’s training team,” said Jay Piccola, President of PUMA North America. “His speed and agility is unmatched which ties perfectly to what we stand for as a brand. Jamaal brings a great mix of athleticism and personality to our already strong roster.”

Charles can be seen in PUMA’s latest training products including new releases of performance footwear and apparel. To learn more about PUMA’s training category go to puma.com/bioweb you can also get brand updates at facebook.com/puma or follow the brand via Twitter, Instagram and Vine at @puma. Follow Jamaal and check out the social series starting next week on Twitter at @jcharles25 and on Instagram at @djcharles25.

Patterson will be featured in the brand’s Nature of Performance campaigns, lead special programs with retail partners, attend PUMA events, and look to be involved with some of PUMA’s joint venture partnerships.

“What an incredible moment! I am so excited to take this major step in my professional athletic career. Not only am I starting my pro career, but to also have PUMA by my side – just a truly memorable way to start my season. I feel on top of the world,” said Cordarrelle Patterson.  “I love the style and performance elements of the brand – it will let me look my best while training to be my best–which is a great combination.”

Patterson was chosen for the PUMA training team not only due to his speed and versatility on the field but also because of the hard work that he puts in behind the scenes.  He, like Hernandez trains hard to be able to perform at his ultimate.  His unique combination of speed and strength brings about unique training opportunities that he will be able to share with consumers. And those who know Patterson, know that his dynamic personality, charisma and charm make him a perfect representation for PUMA.

“We are very excited to welcome Cordarrelle Patterson to our men’s training team,” said Jay Piccola, President of PUMA North America.  “Signing Cordarrelle is a big deal for us and as he goes into his professional career, we couldn’t be happier to be here for him from the beginning. We love being able to work with and support new and upcoming talent and Cordarrelle holds a lot of promise. We can’t wait to see him in action.”

Patterson will be training in PUMA’s latest trainer BioWeb Elite, inspired by nature but engineered to deliver maximum cushioning and stability for any type of training workout.  He will also be training in ACTV, the brand’s newest performance compression bodywear designed with built-in technology to mimic athletic taping.

To learn more about PUMA’s training category and BioWeb Elite go to puma.com/bioweb you can also get brand updates at facebook.com/puma or follow the brand via Twitter, instagram and Vine at @puma. Follow Cordarrelle as he trains with PUMA at @ceeflashpee84.

In true PUMA fashion, the brand’s relationship with Hernandez will focus on the unexpected and highlight his life off of the field.  As part of the long-term relationship, Hernandez will be featured in the brand’s Nature of Performance marketing campaigns, attend PUMA events, offer training tips via the brand’s web site and social media channels, and lead special programs with retail partners including a program launching later this year involving training with high school students.

“I’m very excited to be working with PUMA, I have admired the brand for many years and it really fits my overall lifestyle,” said Aaron Hernandez.  “Most people know me for what I do on the football field, but I have to train hard behind the scenes and PUMA helps me to perform at my highest level and look my best.”

At age 23, Hernandez has already established himself as one of the most versatile and athletic players in professional football today.  While still a relative newcomer to professional sports, Hernandez has proven to be prominent role model for kids and adult fans across the country.  Hernandez and PUMA will be working together to create programs that not only fit within Aaron’s outlook and fitness philosophy, but also work to help causes he is involved with including outreach within the Hispanic community.

“It isn’t every day that we welcome such a young talent to our team and we couldn’t be more excited to be working with Aaron Hernandez,” said Jay Piccola, President of PUMA North America. “His talent, athleticism and ability to overcome adversity have made him a rising star, and all this matched with his personality and intense training regimen is what makes Aaron a key part of the PUMA family.”

While he shines on the field, behind the scenes he puts in a lot of work to perform at his ultimate best.  A fan of diverse and rigorous workouts, Hernandez spends time doing various training activities to increase his speed, agility, and strength.  He trains in PUMA’s latest trainer BioWeb Elite, inspired by nature but engineered to deliver maximum cushioning and stability no matter what the activity.  Aaron has also recently tested the brand’s latest Compression Bodywear, ACTV.  This high performance training apparel fuses the benefits of graduated compression with those of strategically placed athletic tape built into the apparel.  Hernandez will continue to train in ACTV as he preps for the upcoming football season.

To learn more about PUMA’s training category and Aaron’s favorite gear go to puma.com/bioweb you can also get brand updates at facebook.com/puma or follow the brand via Twitter, instagram and Vine at @puma. Follow Aaron as he trains with PUMA at @AaronHernandez.