A few days ago we brought you the story of the New Orleans Hornets officially relinquishing the Hornets branding and becoming the New Orleans Pelicans starting next season. Michael Jordan has said publicly that he would explore acquiring the Hornets branding if it became available…. well MJ it’s that time.
Making due on the promise to explore re-branding, the Bobcats are as of now surveying season ticket holders to see if a re-brand would boost ticket sales:
They’ve hired Harris Interactive, a nationally prominent polling company, to survey both current Bobcats customers and the general Charlotte sports market about a possible change.
The Observer obtained a copy of the survey Harris emailed to various Bobcats season-ticket holders Wednesday. The electronic survey takes about 30 minutes to fill out, and asks all sorts of questions about the Bobcats, the Hornets and the general perception of what would sell more game tickets and team gear.
Read more here: http://www.charlotteobserver.com/2013/01/24/3808585/would-hornets-aid-sales.html#storylink=cpy
I think that it’s obvious that the city of Charlotte wants their Hornets back. Considering it would only cost $3 million to do the change I think it’s only a matter of time. Jordan will make that back in a month if he gets the right to drop “Charlotte Hornets Jordan Retro 11′s.”