So how does that work? With trades of course and here is the trade:

After the Knicks trade their future for Lonzo Ball. pic.twitter.com/5h4gP1bnWI

— White Buffalo (@GingaAvenga) August 27, 2020

LaMelo, Lonzo and LiAngelo Ball are planning to sign representation agreements with Jay-Z’s Sports Management company Roc Nation Sports, according to Jermaine Jackson, LaMelo Ball’s manager.

“This was a family decision,” Jackson told ESPN. “This is now an extended family. They put together a beautiful game plan with Jay-Z. The basketball game is about to change. They are going to create something totally new.”

“We talked to several agents, but the family had good vibes with Roc Nation,” Jackson told ESPN. “I’ve known Jay-Z since I played for the Knicks, but this is what the kids wanted to do. Jay-Z is a master at what he does. He’s global. It’s power beyond power.

“This is something that they are building from the ground up together. They are brothers and they love each other and that’s how they roll. It’s all love. They don’t separate from each other.”

Roc Nation will be tasked with negotiating marketing opportunities, including LaMelo Ball’s sneaker contract. Jay-Z was named creative director of Puma Basketball in June of 2018, but according to Jackson the Balls are speaking to several sneaker companies vying for his endorsement.

“He’s still wide open,” Jackson said. “He hasn’t signed with anyone. Everyone is kicking in the door. Melo is open to whatever. With this pandemic going on, we don’t know what things are going to look like.”

In October, Lonzo’s financial advisor, Humble Lukanga, alleged that both Lonzo’s personal taxes and Big Baller Brand’s taxes couldn’t be completed because they could not account for $1.5 million in missing cash from the business. Lukanga emailed both Lonzo and LaVar about the issue, claiming Foster refused to show invoices or documentation of his expenses, per ESPN. Foster and LaVar Ball were the only two who had the ability to withdraw cash, so this raised eyebrows. The $1.5 million still cannot be found.

Per ESPN, Foster owns 16.3 percent of Big Baller Brand. Lonzo owns 51 percent, while LaVar’s share is 16.4 percent, and Lonzo’s mother’s is also 16.3 percent.

“Over $1.5 million dollars has disappeared and he has wired over $474,000 to himself through Marathon Consulting (see attached report),” Lukanga wrote in an email he alleges shows a connection between BBB and Foster’s business. “So close to $2 million dollars has touched Alan’s hands but $1.5 million of it has disappeared in cash and can’t be tracked.”

Five months later, Lonzo and the rest of the Ball family officially cut ties with Foster.

Lonzo to Nike?

Just Do It.

Really, really Zo? You must have slipped and bumped your head. Someone please get him a copy of “Untitled” ASAP.

Legendary Atlanta rapper TIP also had to chime in with his opinion:

My Boi u reaching like a muuuufucka!!! Lakers might fuck around & piss test you behind this one cuzz @Nas Whattup wit Bruh? #LegendsNeverDie pic.twitter.com/QSTsddHjhA

— T.I. (@Tip) September 2, 2017

So Elena Della Donne live tweeted Lonzo’s first summer league game in which he slipped a few times in his ZO2’s and had the internet in an uproar:

How great would it be if @ZO2_ blew out his shoe in his first summer league game? should have gone with @Nike

— Elena Delle Donne (@De11eDonne) July 8, 2017

Did I just see a shoe malfunction?! I think sooooo!

— Elena Delle Donne (@De11eDonne) July 8, 2017

I know I know everyone. Stay in my lane, I'm a woman. #sorrynotsorry

— Elena Delle Donne (@De11eDonne) July 8, 2017

people. We are talking about a torn shoe! on the upside: I'm glad so many people are talking about the @WNBA

— Elena Delle Donne (@De11eDonne) July 8, 2017

Come to find out the Nike factory also manufactures sneaks that can get you injured as well. Who knew?

UPDATE: Elena Delle Donne has a right ankle sprain and will not return. She will be evaluated tomorrow.

— Washington Mystics (@WashMystics) July 14, 2017

Why would he ditch his own signature shoe? Is he feeling Nike now?

Questions were answered in the post game interview:

Pretty simple, he has multiple shoes and wanted to wear his Kobes because, why not?

Newsflash: Lonzo can put whatever shoe he wants on HIS feet!

I’m sure we’ll see him in a pair of BBB ZO2’s very soon after this story has taken such a life.

Lonzo's shoe game.

A post shared by SportsCenter (@sportscenter) on Jul 12, 2017 at 8:47pm PDT

ZO2 just dropped a new freestyle over the Drake “Free Smoke” beat.

Listen below:

Seems like he has his head on right, being a normal kid his age spitting bars and having fun. If ZO isn’t crumbling under the pressure to build a billion dollar brand off his back then who are we to judge?

Mr. Ball is hands on and has no problem telling the world how great his sons are including Lonzo who is currently starring at UCLA. Mr. Ball has even gone as far as saying that Lonzo is better than Steph Curry and that his game compares to Penny Hardaway in his prime!

Too much can be said about Mr. Ball’s enthusiasm for his son but what’s come out lately is even bigger.

Mr. Ball claims that Lonzo will only play for the Los Angeles Lakers in the NBA:

Lonzo Ball's dad: "My son will only play for the Lakers." (via @ironmikeluke)

— Legion Hoops (@LegionHoops) February 26, 2017

What do you think? Should Dad shut up? Is it too much pressure? Should Lonzo “Eli Manning” his way to the Lakers?